Email Deliverability

What is Email Deliverability?

When you send an email, you hope that it's going to end up in the Inbox of the recipient and not in their Spam folder instead. An emails 'Deliverability' refers to the ability for it to be delivered to the Inbox and not the Spam folder.

Depending on what the purpose of the email is, it can be anything from a small inconvenience to be flagged as Spam, right up to a serious problem.

How do we fix it?

Improving the odds of your email making it to the Inbox of the recipient requires a little configuration in the form of setting some DNS records, namely SPF, DKIM and finally, DMARC.

If you use a hosted email provider, they will often take care of providing your SPF and DKIM records to you, and here at Report URI, we provide the necessary value for your DKIM record.

What do I need to do?

You need to set the appropriate DNS records on your domain and then everything else will be taken care of for you.

Not only do you improve the chances of your email making it to the Inbox of the recipient, you will also get protection against Fraudulent Emails.

91% understand the financial impact of good or bad deliverability, with one in ten saying this is ‘Severe’ (8%) and a further third reporting it as ‘Moderate’ (32%)

- Data & Marketing Association Survey

How we can help

By providing an easy way for domain owners to setup and then monitor DMARC Reports, you can detect and respond to Email Deliverability problems.

DMARC Reports will alert you to any changes required to your SPF or DKIM records, along with other potential issues.

DMARC Monitoring

DMARC Reporting requires that SPF and DKIM already be setup on your domain. If you're using a hosted email provider, this is often easy to accomplish.

A single DNS TXT record is then all that is required to enable DMARC Reporting. You will start getting feedback within 24 hours of deployment.

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SMTP TLS Reports

In the age of GDPR, CCPA, and other privacy focused regulation, sending emails without encrypting them seems unthinkable.

With SMTP TLS Reports you can be sure that all of the emails you send are properly encrypted and protected when sent across the Internet.

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